Founder + Digital Marketing Director
Tina is one of those people who just can’t sit still-- this should come as no surprise, considering some of her biggest passions include dance, yoga and circuit training. She also thrives in nature and finds peace when she can reconnect with the world, whether she’s hiking on the trails or snuggling with her cat Archie.
Tina is an avid traveler who enjoys exploring new destinations in search of beautiful beaches, great wifi connection and latte art. Digital Marketing and new age technology has given her the freedom to work from anywhere and connect with people from all over the world.
Tina is no newcomer to the hustle of the business world: She is rarely seen without her agenda and gets excited over lists. She is passionate about digital marketing and is a natural when it comes to entrepreneurship having grown up around family businesses. Always learning and looking for new ways to improve, Tina holds notable certifications with Facebook, Google, Hubspot and more.
Since Founding Vandersocial, she has worked with a variety of well-known brands, helping them reach their marketing goals, improve their online presence and master their sales funnels for a higher conversion rate. Combining her expertise and passion, Tina has dedicated herself to creating real impact for various companies in highly competitive online spaces.
Account Director + Social Media Manager
Meet Lisa, the brilliant, reliable, dedicated and driven dynamo that invests everything she has into whatever she does.
Coming from a science background, Lisa brings an analytical and contemplative approach to digital marketing. Her logical mind takes all of the data into account to truly fine tune her strategies and tailor them to each brand’s specific needs and goals before letting her creative mind take over.
Being a Mom of three, organization is a key part of her busy lifestyle and her meticulous attention to detail is a strong skill in her managing of accounts. Just like a mom, she doesn’t miss a thing.
Lisa puts her all behind each and every brand she works with and is fully invested and excited to share in their success.
Besides at her laptop you can find Lisa at the barn riding horses or one with nature seeking out the best hiking spots in Ontario.
Creative Director + Photographer
Shelby’s first love was the written word. She has a passion for storytelling and has spent years fine-tuning her writing techniques. Her second love was photography. When she was 18, she picked up her first camera, and she hasn’t put it down since! Shelby’s combined love of words and images allow her to create stories through rose coloured glasses; bright, optimistic and beautiful.
Shelby has written for a wide range of brands, helping them find and perfect their identity through compelling copy that fosters a deeper connection between brands and consumers. With her eye for visual design and wide range of digital marketing experience, Shelby’s goal is to make your creative vision a reality so you can focus on what matters most to you: growing your business. Shelby studied digital marketing & communications at the University of Guelph-Humber, and has spent over 3 years working alongside different agencies and in-house marketing teams before becoming an independent freelancer. Shelby has taken every opportunity to develop and perfect her marketing skills and expertise. She has taken several businesses from “start up” to “grown up” taking a lead role in developing core branding initiatives, key messaging and curating both visual and written content.
Aside from being a digital marketing Guru, Shelby is also a running enthusiast, steeped-tea connoisseur, and passionate cat mom of 3.